Shaun is a digital marketing leader with over nine years of experience building and scaling B2B demand generation programs that move revenue. His work specializes into the following categories: paid search, organic SEO, and website performance. He cares deeply about turning data into strategy that sales teams can act on.

Throughout Shaun’s career at companies like Clarivate Analytics, Henry Company, and Bradford White, he’s managed multichannel campaigns from the ground up such as developing keyword strategies, overseeing agency relationships, building marketing automation workflows and creating analytics frameworks that tie digital activity to pipeline outcomes. Shaun’s driven $4M in B2B pipeline through paid campaigns achieving 2,000% ROAS and added $2.5M in inbound sales through integrated SEO and conversion optimization work.

Shaun is equally comfortable getting into the weeds of a Google Ads account as he is presenting campaign performance to senior stakeholders. he brings a cross-functional mindset, collaborating with product, technical, and sales teams to ensure marketing messaging reflects both the product reality and the customer journey.